At least the industry has changed its tune. It's no longer "poor us", at least they admit that this will increase profits, and that the profits are there to be increased. I still smell a very heavy lobbying process behind this. The best part of the article is this:
"The label Cool Britannia gave the impression that the policy was about supporting an elite in London. But the last five years have shown that creative industries are central to regeneration," he said "You only have to look at Manchester, Gateshead or Liverpool to see how these sectors generate jobs and civic pride. We do not want to be in a situation in 30 or 40 years' time when [these industries] are talked about in the past tense like shipbuilding."You heard it here first. Liverpool and Manchester owe their regeneration to The Smiths and The Beatles.
So many jokes, so little time.
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