BSA: Such a class act

You want to get more money for your industry (which is already a very profitable one). What do you do? You ask people to turn in their bosses for software piracy after you leave the company. I was reading The Onion when I came across this ad:

Being The Onion, I thought that this was parody, but I clicked on the link and it takes you to BSA's rat page. Yup, accuse your employer of possessing unlicensed software, the ultimate parting gift. Is it just me or is this sleazy? BTW, when did unlicensed software become pirated software?