Viral videos

(via Boing Boing) The latest viral video to hit the Net is a video by the "Back Dorm Boys", two kids from Guandong Arts Institute, and that is making the rounds and wasting bandwidth around the world. My favourite is still the tremendously funny Numa Numa Dance.

There's no doubt that viral videos can bring fame, wanted or not. What makes a viral video? It has to make people laugh in some way, and make them want to forward it. In the age of the email, friends and family are a click away, and the Inbox becomes the spreading tool of the video, a principle that also works for malicious viruses.