Virtual worlds hit the mainstream

In an unprecedented move for a large media organisation, Reuters is reporting that it will be reporting directly from Second Life. One should expect new reports on market values, the price of customised badger avatars and the latest gig in the Second Life archipelago.

I find this piece of news as further evidence that online gaming is becoming more prevalent in the mainstream. South Park's episode "Make Love Not Warcraft" is now officially the most viewed machinima in the world (although whether South Park is to be considered "mainstream" is arguable).