Another Second Life sex toy dispute goes to court

(Via ZDNet News) Back in July we covered an incipient IP dispute involving sex toys in Second Life. The conflict involved the makers of the popular Second Life line of sex toys called SexGen, which include such items as the SexGen Platinum Base Unit v4.01. I have done some research, and apparently the aforementioned virtual devices help Second Lifers simulate intercourse with their avatars. Were I a lesser blogger, I would hereby insert various tawdry and crude jokes about such inane waste of virtual time, but I will avoid the temptation and behave.

SexGen toys are owned by Eros LLC, which is operated by one Mr Stroker Serpentine (subtle yet effective avatar name). Eros sued an alias (avatar by the name of Volkov Catteneo), a dispute that is still under way. Now Eros has filed another trade mark complaint, this time against one identifiable person (one Thomas Simon, aka Rase Kenzo), and ten John Does. Eros claims that the defendants have been selling items bearing the SexGen mark, and misrepresenting that they are legitimised to do so.

We wish the best of luck to Eros in their litigation efforts. There is obviously a lot of money involved in the virtual sex industry, and the economic model followed by these companies relies heavily on their brand.

I don't know why, but all of this talk of sex in Second Life makes me feel like I'm missing some importaint detail, much like I have arrived late at a movie and I'm trying to catch up. Perhaps it is just that I am unimaginative and I just don't get it.