CC in UK TV

Channel 4 has been airing a program called Picture This, where 6 members of the public who submitted their pictures to a competition were selected to compete for a gallery exhibition and a book deal. The program is being sponsored by Flikr, and I was pleasantly surprised to find that all of the images displayed in the introduction, conclusion and ad transitions were licensed under CC licences.

Although the CC symbol is difficult to see, this is to my knowledge the first showing in UK prime time TV of CC images.