Amazon.co.uk offers DRM-free MP3s

Finally! The DRM-free revolution has crossed the Atlantic, and Amazon's UK site will now offer files without pesky technological protection measures in their brand new MP3 store.

iTunes began the revolution with the inception of the iTunes Plus store, but I have noticed that the choice of music has not increased since it began, despite being a success. I will certainly be trying the Amazon store. Will this be the beginning of the end of DRM?